In a world full of technological disruption and changing customer expectations, logistics and supply chain companies are facing both challenges and opportunities.
Innovative technology has placed a greater focus on providing transparency and visibility for consumers and customers. Companies must embrace digitisation, adapt strategies and prioritise agility in their operations to remain competitive and sustainable.
Linfox’s digital transformation journey
Linfox has been finding ways to improve customer experiences and work smarter since it was founded in 1956. The digital world provides exciting opportunities to enhance the way Linfox manages its supply chain and logistics services.
Linfox is on a digital transformation journey, continuing to implement new technology, automate processes and digitise its supply chain. As part of the company’s 2025 Leading the Way strategy, Linfox’s team of technology and logistics experts designed and built the Digital Freight Network (DFN) to deliver market leading supply chain solutions for its customers.
The DFN improves the end-to-end customer experience by replacing outdated processes and streamlining freight movements. Through digitising the operational process from order through to execution, the DFN provides Linfox and its customers traceability of shipments via the track and trace portal. It also enables the optimisation of the routes ensuring the most cost effective and enhanced driver and customer experience.
Improving service and visibility for Linfox customers
Linfox and its customers are realising the DFN’s positive operational impact. It streamlines the customer experience by enabling them to book, monitor and report on their freight movements with full, visibility via the self-service customer portal.
They simply log an order or query, and the Linfox team responds with delivery updates enabled through track and trace and case management capability.
To ensure the DFN is meeting ongoing customer needs and to set the system up for success beyond go live, Linfox continues to evaluate and make informed decisions in response to business readiness, user feedback and industry activity.
Smarter solutions for success
Linfox celebrated a milestone moment for BevChain during 2023, with the successful go live of the DFN across all BevChain NSW sites. The journey towards optimising Linfox’s operations and enhancing service delivery across the BevChain network continues, with site implementations across the remaining states planned throughout the first half of 2024.
The DFN captures electronic proof of delivery for customer assurance through greater control and traceability.
Linfox continues to realise the efficiencies created by the DFN, providing Linfox, BevChain and its customers more time to focus on delivering operational excellence and streamline processes for enhanced customer service.
