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Technology partner profile: Blue Yonder

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Blue Yonder is the world leader in digital supply chain and omni-channel commerce fulfillment.

This intelligent, end-to-end platform enables retailers, manufacturers and logistics providers to seamlessly predict, pivot and fulfil customer demand. With Blue Yonder, more automated, profitable business decisions that deliver greater growth and re-imagined customer experiences can be made. Blue Yonder – Fulfill your Potential™.

Linfox recognised early in the DFN’s inception that technology would play a crucial role in delivering the benefits of the platform and decided to partner with Blue Yonder to support the project. The Blue Yonder Transport Management System (TMS) is the backbone of the DFN, as it automates key functions and drives consistency of data and processes across Linfox’s business units and customer partnerships. Ultimately this delivers a more efficient and better experience for both customers and team members at Linfox. Blue Yonder was selected by Linfox because of the global domain experience it brought to the table working with large companies facing similar challenges.

From network design and modelling to sophisticated planning and comprehensive execution and management of financials, Blue Yonder TMS empowers Linfox to attain next generation performance, whilst driving agility and resiliency to capture the opportunities into the next era.


Blue Yonder’s Luminate Logistics provides an end-to-end execution platform to help drive flexible, fully autonomous distribution networks. Built on top of the industry’s first AI/ ML-based supply chain platform, Luminate Logistics helps organisations recognise problems before they happen, get machine-learning based recommendations for action, and minimise risk while capitalising on opportunities.

“We recognise the significance of the DFN platform to both Linfox and the customers they serve. Blue Yonder is proud to support the Linfox DFN and value the great working relationship we have developed together throughout this journey.”
Rod Hall - Account Director Blue Yonder
“We needed a partner that would support us over the long term and felt Blue Yonder provided the most innovative, scalable, flexible, and cost-effective end-to-end transportation management to satisfy the current, emerging, and future needs of Linfox.”
Conrad Harvey, Chief Information Officer Linfox Logistics

The challenge now is how to further leverage the Linfox DFN to deliver next generation innovation and automation to a rapidly changing market. Growing stronger together through improved safety, better customer service and sustainable environmental outcomes remain key focus areas of the program. A great team of smart people working together on this project means the opportunities are limitless.

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